Introduction to Music Business

Gain a clear understanding of how the music industry functions and how to blend creative strategy with practical knowledge of how music is produced, marketed, and monetized.

The course begins with an exploration of the music industry’s structure, music distribution channels, and the essential roles on an artist’s team. You'll assess your own fit within the industry by examining relevant career paths and identifying the key players who help artists succeed, such as managers, agents, and publicists.

Next, you’ll dive into the foundational concepts of copyright, publishing, and the Music Modernization Act. You'll examine the flow of royalties, understand different types of publishing deals, and learn how to protect your creative work in an evolving legal landscape.

Finally, you’ll put strategy into action by learning the business of album releases: how to distribute music through digital platforms, grow a fanbase through touring and digital marketing, and leverage brand partnerships, philanthropy, and sync licensing to amplify your reach and earnings.

What you will learn:

✔ Identify the core components of the music industry and how revenue flows from consumer to creator
✔ Explain the differences between various music publishing and administration deals and their implications
✔ Develop a basic digital marketing and touring plan to support a music release
✔ Identify potential brand partnerships and sync licensing opportunities to amplify an album launch