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Mike King

 Mike King
Vice President
Enrollment Management and Marketing
Assumption College
Bachelor of Arts, History

About Mike

Mike King joined Interlochen Center for the Arts as Vice President of Enrollment Management and Marketing in August 2022. In this position, Mike oversees admissions and marketing for all areas of Interlochen: Academy, Camp, Interlochen Online, Interlochen Public Radio, Interlochen Presents, retail, and lodging. 

Mike’s career has been devoted to the arts and arts education. His first professional position was at Rykodisc, a mid-sized independent record label located in Salem, Massachusetts, where he oversaw marketing efforts for label artists including Mickey Hart, Andrew Bird, Morphine, Bill Hicks, The Slip, Kelly Joe Phelps, and Frank Zappa. Mike also spent time at Rounder Records in Cambridge, Massachusetts and at Chris Blackwell’s Palm Pictures in New York City.

Mike spent 19 years at Berklee College of Music in Boston, culminating in the roles of Vice President of Enrollment Management and Marketing at Berklee and Chief Marketing Officer at Berklee Online. Mike oversaw six areas of enrollment at Berklee: Berklee College of Music; Boston Conservatory at Berklee; graduate programs at both Berklee Valencia in Spain and Berklee New York; Berklee’s Summer Programs; and Berklee Online. His focus on operational efficiencies, financial aid leveraging, and performance marketing across all areas of the institution resulted in a significant increase of enrollment and revenue for Berklee Online, double-digit growth in applications for Boston Conservatory of Music at Berklee, and the largest and most diverse entering classes at Berklee College of Music in the institution’s history. 

Mike is an educator who has taught music business and marketing courses for Berklee Online and Northeastern University, and has written four online courses for Berklee Online. His book, Music Marketing: Press, Promotion, Distribution, and Retail, was published by Berklee Press. Mike has also been recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP).

He has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in The New York Times, Huffington Post, Billboard, The Boston Globe, APM Marketplace, Wired, and The Chicago Tribune. He has also presented at MIDEM, SXSW, NAMM, NARM, and more.

Mike has served on the board of the Boch Center in Boston, and has been an advisor to several companies, including Ledger in Paris, Île-de-France, France.

B.A., History - Assumption College