Underwriting Programs on Interlochen Public Radio; It's the Smart Thing to Do!

Successful businesses throughout our region know that Interlochen Public Radio program underwriting is an affordable and effective way to reach an important group of people, the IPR audience. Local underwriting is charitable giving paired with the organized on-air acknowledgement of a sponsor. Our underwriters set themselves apart from competitors by their connection to a valued service, Interlochen Public Radio.

Radio industry surveys rank IPR Music Radio in the top five of the most-listened-to stations in Northern Michigan, and our new station IPR News Radio has been welcomed in the community with very impressive responses. Our listener demographics are highly desirable. Underwriting programs will give your marketing strategy a distinctive element; it's that special something. Try it! You will find that the money you put into Interlochen Public Radio is well invested.

As a program underwriter, informative and concise announcements recognize your business at times when the people you want to reach are listening. People will remember and appreciate you for your part in bringing exceptional programming to the airwaves.

Your association with this continuous outstanding service of classical music and news programming helps identify your company, as well as your products and services, with distinction. Supporting IPR is a chance for you to express to listeners your care for their station and their community...your community. I can assist you in developing your underwriting announcement and choosing the best times to air it.

I would also like to offer you the opportunity to be part of a select group of businesses in our area that participate in sponsorship of the Interlochen Arts Festival.

Feel free to contact me for more information and details about underwriting on IPR or sponsorship opportunities for the Interlochen Arts Festival. We want to talk with you!

Sandy Wangen, 231-276-4421

Underwriters on Interlochen Public Radio

Join this select group of area businesses and individuals who both encourage your support of Interlochen Public Radio and who help make IPR programming possible. (Underwriters also receive on-air announcements identifying their support.) Underwriting Programs on Interlochen Public Radio; It's the Smart thing to Do! 

Arcadia
Turner Brush Network

Bayview 
The Bay View Inn

Benzonia
Vigland Gallery

Beulah 
Century 21 Sleeping Bear Realty
Rubini Gallery
State of the Art Framing and Gallery 

Charlevoix
Dr. Jeffrey Porter
The Weather Vane Restaurant

Cheboygan
Cheboygan Opera House

East Lansing
Michigan State University

Elberta
Trick Dog Gallery & Cafe

Elk Rapids
Magnum Hospitality
Twisted Fish Galley

Empire
Century 21 Sleeping Bear Realty

Frankfort
Betsie Bay Furniture
Betsie Bay Inn 
Century 21 Sleeping Bear Realty
Frankfort Insurance Agency, Inc 

Gaylord 
Dr. John Hall, DDS
Ferris State University

Glen Arbor
Becky Thatcher Designs
The Cottage Bookstore 
Devette & Ford Insurance Agency
Leelanau Coffee Roasting Company

Grand Rapids
Pine Rest Christian Mental Health Services
Witte Travel

Harbor Springs
Becky Thatcher Designs 
Magnum Hospitality
The Pier Restaurant

Honor
Food For Thought
Richard Cooper, Consultant Forester

Kalamazoo
Irving S. Gilmore International Keyboard Festival

Kaleva
Benzie Symphony Orchestra

Lake Ann
Senior Independence, LLC

Lansing
Kolt Communications, Inc.
Michigan Humanities Council

Leelanau
Lake Leelanau RV Park 

Leland
Becky Thatcher Designs

Northport
Fischer's Happy Hour Tavern
Northport Building Supply & Ace Hardware 
Northport Community Arts Center

Omena
Tamarack Craftsmen Gallery

Petoskey 
Birchwood Construction
Crooked Tree Arts Center
Ferris State University 
Grand Traverse Pie Company
Great Lakes Chamber Orchestra
Lauritsen Akustics
Learn Great Foods
Northern Michigan Regional Hospital
The Phone Guide
Staffords
Terrace Inn

Scottville
Ferris State University 
West Shore Community College

Suttons Bay
Bahle's Department Store
Black Star Farms Inn, Winery 
Brilliant Books
Enerdyne
The Painted Bird
Pillar Financial Services, LLC

Thompsonville
Crystal Mountain Resort
Century 21 Sleeping Bear Realty

Traverse City
American Association of University Women
Amical 
Bay Area Urology
Becky Thatcher Designs
Belstone Gallery 
Bob's Heating, Cooling, & Plumbing
Bowerman, Bowden, Ford, Luyt & Clulo, PC
Bright Bridge Studios 
The Candle Factory's Home Elements 
Cali's Cottons
Charter Business
Cherryland Electric Cooperative
Clark, Walter, Sirrine, Architect 
Cuppa Joe
Falconer Group
Ferris State University 
Financial & Investment Management Group, Paul Sutherland, C.F.P.
Front Street Investment Management 
Gallerie Medici
Gallery Fifty
Garfield Dental Group
Grand Traverse Ophthamology Clinic, P.C. 
Grand Traverse Pie Company
Grand Valley State University, Traverse City
Great Lakes Environmental Center
Green Island
Grey Hare Inn
Hanna's Bistro Bar
Hebblewhite Builders, Inc.
Home Builders Association
Horizon Books
Howard & Olsen, D.D.S.
Huntington National Bank
Huntington Trust 
League of Women Voters
Mackinaw Island Press 
Magnum Hospitality
Mark Herman, CFP Smith Barney
Mary's Kitchen Port
Michigan State University MBA Program 
Miracle Productions
Dr. William Northway DDS
Northwestern Bank 
Northwood Obstetrics & Gynecology
Oliver Specialities
Oryana Food Cooperative 
Parsons, Ringsmuth, Zelenock, PLC
Peninsula Cellars Winery
Petoskey Publishing
Pine Rest Christian Mental Health Services
Plante & Moran
Professional Solutions Plus
Pure Water Works 
Robert Wade Anderson
Sheffield's Gallery & Custom Furnishings
Stratus Marble & Granite
The Law Firm of Thompson, O'Neil, and Vanderveen P.C.
Tilestone Imports 
Toy Harbor 
Traverse Area Association of Realtors
Traverse Bay Recycling & Supply
Traverse City Business News
Traverse City Light & Power
Traverse City State Bank
Traverse, Northern Michigan's Magazine
Traverse Symphony Orchestra 
Trend Windows & Design
TV 7 & 4, the 24-hour news and weather source 
United Way of NW Michigan
ValPak of Northern Michigan

Zeeland
Wolverine Power Systems

District of Columbia
Corporation for Public Broadcasting 

El Segundo, CA
National Public Media, LLC

How Does Underwriting Differ From Advertising?

Underwriting is charitable giving paired with the prepared on-air acknowledgement of a sponsor. IPR underwriters set themselves apart from competitors by their connection to a valued service, Interlochen Public Radio.

Underwriting Benefits

• Creates awareness and a positive image of your products or services.
• Provides access to highly desirable listener demographics, IPR reaches a concentrated target audience of well-educated, affluent and active listeners with a powerful, personal commitment to IPR.
• Delivers your message cost-effectively.
• Increases name recognition among professionals and business leaders likely to be interested in your products and services.
  Offers a marketing strategy that combines the benefits of advertising with sound public relations.
• Reinvests your money in the local community through educational, cultural and entertainment programming.
  Provides recognition that you support public radio and the northern Michigan community.
• Allows the opportunity to be associated with the intelligent, stimulating and trusted programming of IPR News and the quality classical programming of IPR Music.
• Offers value-added marketing; since IPR limits the number of sponsorship messages on the air, your message gets noticed, more than traditional radio, television and print advertising.
  
  

Tax Benefits for Corporations and Businesses

In the State of Michigan, corporations may take 50% of their Public Radio contribution, not to exceed $5,000, as a tax credit. Contributions must not exceed 5% of the corporation's tax liability. Therefore, an underwriting investment of $10,000 a year with Interlochen Public Radio yields a $5,000 tax credit.

Federal law permits corporations to deduct up to 10% of their taxable income for charitable contributions.